Tim O’Reilly on what companies should be doing during these dark economic days: “Work on stuff that matters“. Of course, this is probably good advice regardless of the economic outlook.

Tim talks about “[sensing] a storm coming” and we may actually be entering storm season with an uncertain energy future, an ever increasing world population to be fed, and an ever increasing environmental stress on the planet. These challenges are among the largest our society have faced and are going to require creative solutions on a scale we have little experience dealing with. At Ginkgo, we believe that biological technologies have the capacity to scale to address global problems. So for us “working on stuff that matters” today means developing the foundational technologies that will give society a shot at weathering the storm fronts that are just over the horizon.

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